Case Study 2 – Giving Data A Voice: The Rise of TalkingData Q1 (5 points possible): What areas did TalkingData identify as potential areas to focus on

Case Study 2 – Giving Data A Voice: The Rise of TalkingData

Q1 (5 points possible): What areas did TalkingData identify as potential areas to focus on in
order to expand its business going forward?
Q2 (5 points possible): Explain the concept of TDID. What is your opinion on the benefits of the
TDID concept? Are there any drawbacks? What impact did TDID have on BI/Analytics for
TalkingData?
Q3 (5 points possible): Do you think the current sensitivity around privacy, data protection and
confidentiality will have an impact on TalkingData? If so, how? If not, why not?
Q4 (5 points possible): What are 2-3 strengths of TalkingData? Why? What do you feel are 2-3
weaknesses of TalkingData? Why?
Overall Written Skills (5 points possible): Ensure your submission is effectively organized: for
each question, please include a header for each question’s response. Your paper should be
easy to follow and comprehend and be free from spelling and grammar errors.
Case Study 2 Assignment.doc

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